The delivery channel had a great impact because our
society tuned to it. People learned about the truth that males and females can
reproduce and give birth to a healthy new generation too. The media affect my actions, thoughts, and
values. The technology has affected my relationship
by the use of emails, chat rooms, and instant messages as well.
According to the author Pz (2012), “Historical changes
to mass media have opened the door to a wide range of influence that was not there
in the past” (p.43). For instance, television
was less predominant between 1960 and 1970. These days, we have Digital TV that
is available via satellite and cable networks. It offers more channels, better
pictures, sound quality and other great things. I know that in the year of 2012
compared with that of 2004 the extensive use of cell phones, the rise of the
Internet, and the advent of social media have changed the way I work, I live,
and the way I make and maintain friendships. In other words, I use social media and Internet
to stay in touch with people. These ways of contacting people, didn’t exist in
the past. I remember the time when I used to speak my family and only neighbors
because our social networks were local.
Social networks such as Myspace, Facebook, Twitter,
and Instagram are created and increased a lot recently. Ten years ago Facebook
didn’t exist. I remember that time I
used to communicate with my friends via email only. “We everyday check social media account and
read information and messages. “Our culture is saturated with information. And
much of that information comes to us through a flood of messages from the
media” (Pz. 2012, p.5). I also find 2012 Myspace page a positive influence on
pop culture and music. I spend a lot of time listening to music, reading for
pleasure and satisfaction that is provided by “mass media.”
What’s important, I have a cell phone and it’s more
specialized from the phone I had ten years ago. I would have never thought that
at the moment I would be able to watch news, weather, or even do shopping on my
cell phone. It is equipped with numerous sorts including texting, talking, and
tweeting that are now all a part of the adolescent experience as well. Cell
phones play an important role into growing of social media of our society. They
have changed the way people work and communicate together.
Also, SMS is accessible on a wide choice of networks,
together with 3G networks. I am able to use SMS free text messages from a PC connected
to the internet that I was unable to use it ten years ago. Kind of service is
extremely money – making. “Knowledge is power,” because you will have the
knowledge that few people in our culture have, that is an accurate vision of
the big picture of media influence on you, your friend and society” (Pz 2012, p.13).
Today, there is more freedom for consumers in mass
media consumption patterns than it was ten years ago. The information and
entertainment that we read and watch on television, radio, magazines, books,
and newspapers, affect my life but the Internet more. It is nearly impossible
to live in today’s world without the Internet. “The typical college student has
been found to spend more than 3.5 hours a day on the computer e-mailing, instant
messaging and web surfing” (Pz. 2012, p.5). For me the Internet is serving as a
great educational tool to obtain my degree. Right now, I am doing my
assignments while sitting in my room and I find it an extremely appreciated
tool. Social media makes our lives exciting.
I see a huge physiological effect that the media have
on people especially on teenagers and their use of violent behavior. I realized
that parents all are excessively worried over their children. The author Pz (2012) defines it, as a purely
automatic or quasi-automatic response (p.42). Teenagers are addicted to video
games, music videos and internet. The only way to prevent them from being
violent is teaching how to use wisely the internet, TV, video games and other
things.
“Advertisers continually program the way we think
about ourselves. Advertisers program and uneasy self-consciousness into our
minds so, that we are on the lookout for products that will make us look, feel,
and smell better” (Pz. 2012, p.11). Advertising
is good for us because it works our choices as a result we thank people who
created these creative advertisements to good cause. The author Pz (2012)
explains this “as the process of acquiring information” (p. 114). Though,
advertising, we are open to a number of ways of losing weight and one of them
is Lipozene. My peers brought up good points we want to come at this as well. By
looking at the ad of Lipozene, its potential benefits come to my mind. It is
different from other diet pills that I find at a health food store, online
supermarkets and drugstores and it is proved an effective diet pill. Lipozene
does help reduce my body fat and weights. It is important to do so because
those who don’t suffer from medial conditions such as; coronary heart disease,
diabetes, and other conditions. For me to have a healthy body image means that
I am feeling good about my body. The way it looks and the way it functions.
Lipozene is a diet pill that helps me to have a healthy mind, healthy body and
have a happy life as well. “Advertising messages are told from the point of
view of the target audience. Designers of these messages are saying that they
know a need you have, and they have just the product that would satisfy that
need” (Pz. 2012, p.61).
Besides, ads
help me buy things I need for example, a great pair of shoes like reebok. I can
become injured due to my shoes. Sometimes, I stick with my favorite shoes for
far too long. My shoes go through a lot of wear and tear from running, so I
should pick up a new pair every few months to replace my old shoes. Furthermore,
ads help me buy and eat the cereal which of course is Michael Jordan on the box
as well. I imagine myself energetic and athletic like him. “Mass media trigger
attitudes about the content they present, such as the reality of the stories,
attractiveness of characters, and the credibility of news stories” ( Pz. 2012, p.177).
Ethics is the study of right versus wrong. A right idea or ad is the one which
fulfills a responsibility.
Besides, framing is another thing that helps the media
creating something unpleasant or pleasant. We find images of people and things
that have both positive and negative impacts on not just the people on the magazine
cover but readers as well. However, I respect framing, because by looking both
positive and negative sides of it effects the way we live. I selected a picture
of OJ Simpson from TIME Magazine of June, 1994.
“Reinforcing, like altering, is a long-term influence
the media exert on individuals” (Pz. 2012, p.78). The mug shut of OJ Simpson
doesn’t bring out his best side. The media made him look too dark. He gives the
impression of an evil who finds it easy, to take the life of someone else.
Framing wants the audience to trust and believe that the photo of OJ Simpson
portrays “reality” and “truth” and ignores his real look. It does have an objective
in mind, to control how we people think and what we think about? Media framing affects us every day and that
influences how we make decisions. It creates and reflects our culture which is
believes to be human’s knowledge, belief, and behavior.
When I look at the list of adjectives that describes
me and the list of television shows, ads, and commercials that I watch, it is
very exciting! I am motivated, creative, and energetic individual. The media
motivate me to get in there to a certain day and time and watch for example “Shark
Tank” that is a widely held America reality television series on ABC. It
started its 5th season this September. It is a great show for the reason that
it advises and teaches me investment and entrepreneurs and their importance.
“People can acquire a belief immediately from exposure to one media message” (Pz.
2012, p. 80).
I am captivated by how powerful PSAs, ads,
commercials, scenes and other things are just because of the way they use symbols,
color, framing, lighting or camera angels, and such. Lots of new ideas come
easily to me that I can use in the future. An important thing I know is that these days black
and white pictures have turned into a functional market for photographers who
use the medium for artistic purposes as well. I am a creative person. I know
that creative people are successful in life especially in the workplace. The greatest
of being creative does succeed the costs. People with the best ideas “bring in”
the most money as well.
“The media have the ability
to make publics by making certain information available that shapes “collective
thought and action quickly, continuously, and pervasively across previous
boundaries of times, space and culture” (Pz. 2012, p. 70).
The media keep
me motivated, creative, and reliable through important messages, issues and
stories that affect my daily life. I always have to learn something new from
them. I use the media as a convenient way to find out what is going on in our
society. Most of them present values at which have helped me know well the
difference between right and wrong and what’s the best for me as a human being.
MS in Communication
A.Xh
