Monday, December 29, 2014

MASS MEDIA EFFECT ON INDIVIDUALS ( A.XHAFA)


Tyler and David were watching Slasher Summer Camp VIII when Tyler hit the pause button on the DVD player and said, ‘So dude what do you think?”

“Pretty lame”

“Yeh, pretty lame. We’re halfway through the flick and only…what, not even ten chicks have been slashed and killed so far?”

“Weak.”

“You know what my favorite one was? Slasher Summer Camp III.”

“Yes! Was that the one where the slasher started using a chain saw?”

“No that was II. Slasher Summer Camp III was when he started using a Weed Wacker.”

“Yes that was awesome. He really trimmed out the nerds that year. Then with IV, he started using machines like tree mulchers and those big farm harvesters. I didn’t like none of that.”

“Remember how scared we were when we watched the first one way back when we in the third grade?”

“Yes. I had nightmares for weeks.”

“Me too, but you know what? I found a copy of that DVD and watched it a few weeks ago and it was no big deal. It didn’t scare me at all.”

“You lie.”

“No. For real. I was actually bored by it, and I watched it alone at night. I can’t believe I was so scared when I watched it for the first time with you years ago.”

“We were only eight years old. We were dweebs. It didn’t take much to scare us.”

“I guess not. That slasher only killed three chicks and with each one you could see it coming a mile away.”

“Which one was your favorite?”

Tyler carefully considered the question, then said, “I’d have to say my favorite was VI with the cannibalism. Especially when he popped out his victims’ eyeballs and strung them together in a necklace.”

“Yes. Then he started eating them like hard boiled eggs. I almost hurled.”

“You hurled on that? That was nothing. Remember when he made half the kids eat raw broccoli and cauliflower, then killed them and made the other half eat their intestines? I hurled on that. I hate vegetables!”

Analysis

Horror films present a god topic to see habituation in action over time. Each year horror films need more suspense, gore, and maniacal behavior in order to keep attracting and entertaining audiences – especially their target demographic audience of teenaged boys. Producers of horror film cannot present the same level of violence and grossness each year and expect to trigger the same reaction in their audiences because their audiences become habituated. In this example, Tyler and David were very scared when they viewed the first Slasher Summer Camp film when they were young boys. But as they watched more blood and gore, they became habituated so that it took more deaths and more violent forms of death to continue to evoke the same level of fear. It also took a higher level of grossness to make them feel nauseous.